Logo Animation in After Effects — Complete Guide

Logo animation is one of the most effective ways to make your brand stand out. With After Effects, you can transform a static logo into a dynamic motion graphic that adds professionalism and memorability to your videos. In this guide, we’ll cover different techniques for animating logos and how to speed up your workflow with the right tools.

Preparing Your Logo

Start by importing a vector logo in AI or SVG format for scalability. Convert it into shape layers inside After Effects to unlock full animation control.

Basic Animation Techniques

• Fade and Scale: Animate opacity and size for a clean, minimal intro.
• Mask Reveals: Use animated masks to gradually reveal the logo.
• Rotation and Position: Add smooth movement with easing for more energy.

Advanced Animation Ideas

• 3D Logo Animation: Convert your logo into a 3D layer and add lights and shadows for cinematic depth.
• Particle Effects: Combine your logo reveal with particles for a modern, energetic style using AE Graphics & Effects.
• Text Integration: Add animated taglines or slogans using AE Text Presets for quick typography animation.

Sound Design

A great logo animation feels incomplete without audio. Add short impacts, swishes, or whooshes to emphasize the reveal. Our AE Sound FX pack is perfect for this purpose.

Pro Tips

• Keep logo animations short — 3–5 seconds is optimal.
• Match animation style to your brand identity.
• Use motion blur and easing to add realism.
• Save your animation as a reusable template for consistency.

Conclusion

Logo animation in After Effects helps your brand leave a lasting impression. By combining masks, 3D effects, particles, and sound design, you can create cinematic results that resonate with your audience. To make the process faster and easier, explore our AE Studio Bundle, which includes all the essential tools for professional logo animations.