How to Create Text Effects and Animations in Premiere Pro

Video editing has become crucial for creating engaging and visually appealing content. One of the key components is adding text effects and animations to enhance the overall presentation. Let's explore the process of creating text effects and animations in Adobe Premiere Pro.

Why Add Text to Your Videos 

Most users watch videos on social media in silent mode. This is changing the way marketers approach the creation of videos because they need to be accompanied by subtitles if you, of course, want the video to get as many views as possible. That's also the reason for the popularity of creating videos in the form of slideshows.

Texts allow you to show the viewer what the video is about right away and keep their attention longer. According to recent research, videos with text get 40% more views than videos without text. Inscribed text makes a video accessible to everyone — about 350 million people around the world are hard of hearing. 

Creating Text Animations From Start to Finish

The first step in creating text animations in Premiere Pro is to open the software and import your video footage. Once you have imported it, drag it onto the timeline and create a new text layer by clicking on the “Type Tool” in the toolbar. This will allow you to add and customize text.

After adding the text, you can modify its appearance by selecting the text layer and adjusting the font, size, color, and other attributes in the Essential Graphics panel. To animate the text, click on the “Effects” tab and select the desired animation option from the drop-down menu. Premiere Pro offers various animation presets, including slide, fade, and typewriter effects, which you can apply to your text layer.

To further enhance the animation, you can add keyframes to control the movement and timing of the text. Each keyframe allows you to create smooth transitions between each position and property of the text layer. Keyframes are useful for making dynamic and eye-catching text animations that match the pace and style of your videos.

Creating Text Animations Using Templates

Premiere Pro provides a wide range of pre-designed templates which you can use to create professional-looking text animations with minimal effort. To access these templates, click on the “Browse” tab in the Essential Graphics panel and pick the “Text” category.

Once you have selected a template, drag and drop it onto the timeline, and customize it according to your requirements. You can modify the text content, font, color, and other attributes to match the visual style of your video. Moreover, you can adjust the duration and timing of the text animations by trimming or extending the template on the timeline.

Premiere Pro also allows you to save your customized templates for future use. Simply select the edited template and click on the “Export Motion Graphics Template” button in Essential Graphics. This will save the template as a file available for importing into other projects you create in Premiere Pro, making it easy to maintain consistency in your text animations across multiple videos.

Effects You Can Use for Animations in Premiere Pro

Besides the built-in animation presets and templates, Premiere Pro offers a wide range of effects that you can apply to texts to create unique and visually appealing animations. These effects include:

• Motion Blur. This effect adds a sense of motion and realism to your text animations by blurring the edges as the text moves.
• Glow. This effect around the text can make it stand out and create a visually stunning animation.
• Drop Shadow. This effect helps you create depth and make your text animations appear as if they are floating above the video footage.
• Scale and Rotate. This feature helps create dynamic and engaging animations that capture the viewer's attention.
• These are just the main effects Premiere Pro offers to its users. The program has many more tools to help you make your text animation look more appealing. 

How to Make Text Animations Work

 Less Is More

When adding animated text to your videos, the golden rule is not to overwhelm viewers with text. Instead, use it as a supplemental tool and place only the most relevant information.

Stick to Two Fonts

Do you want to use a fancy font for the text in your video? While complex fonts can look great in print, they can be difficult to read in video. It's better to settle on two simpler fonts which your audience can read fairly quickly.

Give Your Readers Enough Time to Read the Text

Make sure your animated text stays on the screen long enough for viewers to absorb it. Don't move on to the next scene too quickly.

Don't Use Too Many Different Text Animation Styles

Although you can use dozens of animations in Adobe Premiere Pro, it's better to stick to one or two text animation styles per video. Otherwise, your audience may feel overwhelmed and have a harder time focusing on the message.

Be Consistent in Your Choice of Colors

If your animated text is accompanied by scenery (e.g., frames, highlights, backgrounds), it's recommended to stick to a single text color throughout the video. The general is to stick to your brand colors. But there's always room for experimentation.

Some colors may be interpreted by each person individually. However, the most popular colors still evoke a similar reaction in most people.

When choosing colors, consider not only their basic characteristics, but also cultural differences that can lead to embarrassment and even complete rejection.

Summary 

After all, text animations are fantastic for creators who want to make their videos more appealing, gain popularity, and find new audiences. Whether you prefer to start from scratch or use pre-designed templates, this program provides the tools and flexibility to bring your text to life. Experimenting with different effects and animation techniques allows you to create visually stunning and captivating text animations which leave a lasting impact on your audience.